During the Steier Group’s 21-year history, one thing has always stood out as we have raised money for nonprofits across the country: People give more when asked in person. That personal touch is key to fundraising success.
In October 2017, we published our findings of a two-year research project that explored this. Our findings more than backed this up.
The Steier Group research found that donors, when asked in person, give 54 percent of their requested amount. In comparison, donors gave 29 percent of the requested amount when approached by telephone and 33 percent when approached by mail.
Now, this research has been featured in Advancing Philanthropy, the quarterly magazine of the Association of Fundraising Professionals.
