Throughout history, successful armies have received wise leadership from their generals who coordinate positions and strategies, working to win a war. However, while an army’s leaders may spend hours discerning, studying and calculating before making a decision, it’s the frontline troops who put a plan into action.
When reviewing the organizational structure of your campaign, you may consider your volunteer team in the same light.
A pastor, CEO or president represents the five-star general, while the volunteer team serves as the troops, the foot soldiers responsible for enacting campaign strategy. And just as a successful army requires dependable troops so too does a capital campaign.
As you work to design your team, begin by reviewing the names of those who came forward to serve without being asked. These are the people who will hit the ground running and build the momentum you need. Also consider those who volunteered but may not be the best fit for the campaign team. It’s never a good idea to turn away those who want to help – rather consider an alternative outlet for them to give their time and talent. Review the roles of every position required to run an effective campaign and begin penciling in names.
Throughout the recruitment process ensure volunteers understand their important role. Encourage questions and concerns about their duties. Make certain they know up front the campaign is on a strict timeline and adhering to it is critical. Arm volunteers with a solid understanding of the projects at hand and make sure they are comfortable speaking on behalf of the campaign. Position them to be the campaign’s biggest advocates and they will follow suit.
Engaged, dedicated volunteers ensure a campaign is positioned for success from the start. Their energy and willingness to serve your organization in a role that may be outside of your comfort zone is critical to the effort. Successful volunteers are receptive to ideas and guidance. They take direction from the top down and are willing to step up to the plate when they are needed. Leadership should consider the importance of these qualities when recruiting a volunteer team.
I encourage you to contact me if you have any questions regarding best practices and the professional services of the Steier Group.
