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Capital campaign strategy best practices - Steier Group

Jan 04 2018
How can a capital campaign consultant help guide you through this fundraising process? Think of the three A’s of consulting - assess, advise and act.

What do capital campaign consultants do?

By Steier Tips

As a nonprofit leader, you know the extraordinary effort you and your staff put forth to fulfill your mission. It takes passion and determination to serve your community. You must also cultivate, solicit and thank donors to meet your organization’s current needs while always keeping an eye to the future. Add in strategic planning, hiring and budgeting and it can be an overwhelming task! Now consider launching a full-scale capital campaign and the phrase “there are not enough hours in the day” comes to mind. You will need help to do the job right, and that’s exactly what a capital…

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Oct 16 2017

Research demonstrates the value of personal visits to fundraising

By Steier Wire

For 20 years, the Steier Group has relied on data analytics to manage our successful campaigns. Our statistics show what we know from experience: People give more to religious and community organizations when they are asked in person for support. The Steier Group recently embarked on a major, two-year research project to quantify exactly how much more effective personal visits are than other solicitation methods. We tracked 51 campaigns and 22,757 donor decisions, analyzing the size of gifts relative to how prospective donors were asked for support. We found that donors, when asked in person, give 54 percent of their…

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Aug 08 2017

Why do a capital campaign feasibility study?

By Steier Tips

When leaders at Sacred Heart Catholic Church in Osage, Iowa, retained the services of the Steier Group, they hoped a capital campaign feasibility study would answer two primary questions. First, do their parishioners support plans to build a new, handicap-accessible church? And second, can they raise enough money to fund the project? The answer to both questions was yes, but with a pair of caveats. Parishioners indicated that they would back plans to replace their 89-year-old church building, but only if the cost was feasible. The capital campaign feasibility study revealed significant financial support – the Steier Group projected that…

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Jul 11 2017

What is capital campaign management?

By Steier Tips

“There just isn’t enough time in a day.” How many times have you found yourself speaking or thinking this statement? How many times have you heard that from your organization’s employees or volunteers? Within your organization, chances are good your devoted employees log more than 40 hours each week so that your organization can continue to serve your community. Now imagine adding an additional full-time job – requiring another 40 hours per week – to your employees’ or volunteers’ plate. That’s what capital campaign management is: a full-time job. Managing a capital campaign includes a variety of jobs that exceed…

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Jun 13 2017

After 20 years, the Steier Group formula for capital campaign success remains the same

By Steier Tips

In 1997, I was 31 years old, Mary and I had recently welcomed our second son without knowing that three more would soon follow. I was discerning a career change from the family-run fundraising consulting firm where I was employed. After my best friend passed away, leaving behind his wife and young daughter, the pull became that much stronger. It was then I decided that life was too short not to take the proverbial leap of faith and I decided to start the Steier Group. From day one, we focused on providing our clients with the best service possible. We…

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Jun 01 2017

Why run a capital campaign?

By Steier Tips, Uncategorized

Your board members are in agreement: It’s time for a capital campaign. For many nonprofit CEOs, the thought of launching a capital campaign is a daunting one. You know there will be months of hard work ahead. There are volunteers to recruit, donors to evaluate, a communications plan to implement and special events to host. The list goes on and on. With so many moving parts in a campaign, it can be easy to lose sight of the benefits to your organization. It begs the question, why run a capital campaign?  A recent study conducted by the Nonprofit Research Collaborative…

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May 01 2017

Why do capital campaigns fail?

By Steier Tips

Everyone likes to be part of a winning team. Be it sports or politics, we all want to support a winner. That attitude is alive in the fundraising world, too, as people like to know their investment is paying dividends. The payoff is delivered by seeing their nonprofit of choice continuing its mission. But, just as our favorite sports team doesn’t always win the big game, sometimes capital campaigns fail. It’s an unpleasant reality that CEOs, board members and donors occasionally must face. It can be avoided with proper planning. Why does an organization sometimes fall short of its campaign…

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Mar 02 2017

Capital campaigns bolster annual giving programs

By Steier Tips

As Steier Group clients prepare to embark upon major capital campaigns, the fears that they express most often are related to increased workloads for their staff members and the worry that a campaign may negatively impact the organization’s annual giving program. At every development and fundraising conference I have attended during the past 25 years – and within the pages of every capital campaign book or manual I have ever read – experts claim that campaigns actually produce a positive impact on annual giving. So, over the years, as I stood in front of church councils, leadership committees, trustee groups,…

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Feb 01 2017

Keep a successful annual appeal separate from capital campaigns

By Steier Tips

Can you have too much of a good thing? When it comes to an annual appeal the answer is “yes.” The Steier Group works often with nonprofits that pushed too hard and too fast on their annual appeals. “Our annual appeal brings in great returns. Let’s make it into a campaign by increasing the goals and the amount we request. We will have even bigger success!” That’s usually how the thinking goes. Unfortunately for organizations that attempt this, the end result often leaves much to be desired. Not only does it harm your annual giving program in the long term,…

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Jan 04 2017

New Year’s resolutions that could hinder your nonprofit’s fundraising

By Steier Tips

In the last twenty years, I have seen many New Year’s resolutions drafted by nonprofit leaders — some were achieved and others were forgotten. As you plan for the future, here are a few resolutions to avoid, as they could do serious harm to your organization’s mission: This year, we’ll rely on our staff. Managing volunteers is just too messy. At first, it may seem wise to leave the fulfillment of your mission to trained professionals. It is a challenge to manage and retain good volunteers. However, volunteers serve a critical role in your organization. They are ambassadors of goodwill…

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